At Groovy, we believe that every woman deserves to feel confident and comfortable in her own skin.

I'm Elizabeth, the founder of Groovy, and I'm thrilled to welcome you to our community. My journey to founding Groovy began with a simple observation: despite the abundance of skincare options available for facial concerns, there was a noticeable lack of targeted solutions for body care issues.

As a dermatology physician assistant with over two decades of experience, I witnessed countless women grappling with non facial skin issues that left them feeling frustrated and embarrassed.

Inspired by the desire to make a difference and fueled by my passion for empowering women, I embarked on a journey to create Groovy Skincare Solutions.

For over two years, I poured my heart and soul into researching and formulating products that would address these concerns. I carefully selected potent botanical ingredients, backed by scientific research, to ensure their effectiveness without compromising on safety. As someone deeply committed to health and well-being, I made the conscious decision to omit harmful chemicals like parabens from our formulations.

At Groovy, our mission is deeply personal. We're here to provide women like you with targeted skincare solutions that not only deliver results but also instill confidence and comfort.

I invite you to join us on this journey to radiant, healthy skin. Together, let's embrace the beauty of self-confidence and celebrate the power of feeling comfortable in our own skin.

Elizabeth